We are all users.
Recently I visited White Sands National Monument in New Mexico. When you are in the middle of all that ground up gypsum, it feels like you are on another planet entirely.
The user experience that day was great… easy to walk around, sunny, warm, and highly engaging.
I had my Canon 350D with me to capture it. Using the camera’s interface was familiar and secondary in this new world.
The day’s experience was magic, allowing me to capture some fantastic shots.
This day mirrors my approach to UX and UI. Put simply:
“Delight the user with the experience. Ensure the interface layer between user and experience is seamless, helpful and comfortable.”
This approach applies if we are using an app, buying a coffee or taking the subway. Don’t make me think, let me enjoy because we are all users.