Hi, I’m Jay.
I’m a marketing executive who builds brand infrastructure that scales. Over 25 years, I’ve driven 8-figure revenue for the NFL’s digital platforms, led multi-million dollar transformations for QuickBooks and Honda Powersports, and now bring that discipline to B2B cybersecurity.
After proving brand can drive measurable business outcomes at consumer scale, I made the intentional shift to B2B—bringing agency-caliber creative thinking and corporate execution discipline to markets where clarity, credibility, and trust aren’t optional.
Across consumer and B2B environments, I’ve led creative teams, managed production operations at scale, and partnered with executive leadership to translate complex technology into narratives that drive revenue, differentiate in market, and build long-term customer trust.
Case Studies.
Bio.
I work at the intersection of brand, technology, and communication, helping organizations make complex ideas more accessible and actionable. My experience spans global consumer brands and highly regulated B2B environments, where trust, consistency, and clarity aren’t optional — they’re foundational.
My approach to marketing leadership is rooted in building scalable systems, empowering cross-functional partners, and measuring what matters. I believe the best marketing executives balance strategic vision with hands-on craft—knowing when to zoom out to set direction and when to zoom in to ensure execution quality. Brand isn’t decoration; it’s infrastructure that enables growth, supports sales, and builds long-term differentiation.
At OPSWAT Studios, I lead video-based story telling initiatives managing a globally distributed team and overseeing mid-six-figure annual production budgets. I’ve implemented technology-enabled workflows that reduce costs and compress timelines while maintaining brand quality and creative excellence, always focused on supporting business objectives and go-to-market initiatives.
I’m a New England sports fan who learned early that brand loyalty is emotional, not rational—and a former DJ who understands that holding attention requires knowing when to build energy, when to pull back, and when to deliver the moment people came for.